The BrandLord started in a very unusual way when one day a friend of our founder, Umashankar Joshi aka USJ, came to him seeking help in digital marketing for his startup. At that time USJ was working with Reliance in marketing department and upon hearing the difficulties that startups are facing in executing the plans on ground, USJ quickly analysed that it is a common problem that is faced by startups as initially the capital that a startup can infuse is very limited yet they need experts to handle various processes and most important of all MARKETING as it is the key to generate momentum and sales for the startups. This prompted USJ to talk to his cousin, Ajay Joshi, who had more than decades of experience in marketing and sales. And both of them agreed on the idea of setting up a branding and marketing agency that can really deliver results and help startups expand their wings in the market.

At The BrandLord, our prime focus is to provide excellent branding and marketing services with a clearly measurable and positive ROI. Our team members have one common vision – to provide excellent branding and marketing services each and every time, to all our clients.


Umashankar has quite an interesting story to tell. A B.Tech in IT and MBA in the field of marketing, he posses knowledge of both the worlds and holds a strong academic and professional record. He had also scored an astounding 99 Percentile in CAT and got calls from many IIMs. He has an experience of more than 7+ years in the field of Digital Marketing and is also a Google Certified Adwords and Analytics Professional. He has deep knowledge and experience in strategic marketing campaign planning and execution and enjoys to take up new challenges. He likes travelling and music a lot and believes that it is his love of music and art that keeps his creative side alive and kicking.


Ajay holds degree in BBA and MBA from Cardiff University, London and comes with an experience of more than 15+ years in world of marketing and PR. Ajay has worked with various MnCs both in India and abroad where he has gained profound knowledge of managing and leading teams to deliver outstanding results. Ajay has a keen interest in the field of marketing and has been contributing to the field way before digital went mainstream. At The BrandLord, Ajay heads the marketing and customer relations department. He is very energetic and loves to helps everyone which makes him the “Go To” person at The BrandLord.